And focusing on Marvel and DC at the expense of the dozens of other publishers in comics, and then declaring comics a failure at San Diego Comic-Con, is incredibly myopic. It’s a mistake to think that Marvel and DC are all that mattered, that their new events or announcements dictate the future of capital-c Comics. Marvel and DC are comics, just like the other publishers, and they make some great ones when they let the creators do their own thing. But at this point? You can’t treat them like the entirety of the comics industry, or even two companies that can dictate the future of comics. They run the movies, and that’s cool, but running comics? It’s just not true any more. Image in particular outsells Marvel in the book market as far as trade paperbacks go, and that holds true in the comics market lately, too. That’s no coincidence. People enjoy Marvel and DC, but they want more than Marvel and DC.
If the announcements from the Big Two felt lackluster, but the fans still had a great time, how did comics fail? That sounds like a Marvel & DC problem. Vertical debuted Moyoco Anno’s brand new book In Clothes Called Fat at the show, a comic geared toward adult women. They sold out of Fumi Yoshinaga’s What Did You Eat Yesterday?, a romance/cooking comic. At Image, we sold out of Greg Tocchini & Rick Remender’s Low, an aquatic sci-fi tale, and Nick Dragotta & team’s Howtoons, a comic geared toward getting kids interested in the science through practical play. Boom! burned through Lumberjanes, a comic about girls at camp. These aren’t your normal comics, and people were eating them up.
A rare behind-the-scenes look as leading pop culture entrepreneurs share the secrets of building successful pop culture businesses! J. K. Parkin from Comic Book Resources and Robot 6 moderates an inspirational talk with comiXology co-founder and CEO David Steinberger, the Harvey Award-nominated cartoonist behind Nimona and Lumberjanes co-creator Noelle Stevenson, Dark Horse president and founder Mike Richardson, and Valiant CEO & chief creative officer Dinesh Shamdasani. It’s an inside look at the business side of pop culture no future comics entrepreneur can miss!
Want to get in on the self-publishing revolution and looking for advice on making your new comic a smash success? From crowdfunding your own comic on Kickstarter to self-publishing with comiXology Submit, this panel is for you! John D. Roberts (comiXology co-founder and director of comiXology Submit), Jimmy Palmiotti (superstar creator and multiple-Kickstarter success story), Jamal Igle (creator of the exciting Kickstarted GVN comic Molly Danger), Kel McDonald (creator of the webcomic Sorcery 101 and the successfully Kickstarted Cautionary Fables and Fairytales), and moderator J. K. Parkin (Comic Book Resources) contribute to this nose-to-tail discussion that will show you the tricks of the trade to successfully create, fund, and promote your own comic!